Case Study · 8 min
Case study: rebuilding the frame at 40 people
A services business tripled revenue in two years and nearly lost itself. Here is how the frame was rebuilt.
The numbers looked excellent from outside. Inside, every decision still routed through two founders, delivery quality was drifting, and the leadership team had no shared definition of good.
We set the datum first: six weeks of assessment, ending in a single written document both founders signed as true.
From there: a redrawn operating model, four decision forums replacing eighteen ad-hoc meetings, a hiring standard applied to every role, and a finance rhythm that made the business legible monthly.
Two years on, revenue is higher and the founders work inside a company that no longer requires their constant presence to stand up.